Sustainable Practices


We are serious about sustainability. 


The fashion industry is the third most polluting industry in the world, and the second largest consumer of water. The making of fabric uses water, energy, chemicals, and other resources that most people don’t think about, or ever see.
But we know that it not hopeless and the industry is subject to positive change. Just look at how the use of fur is almost non existent, and how many companies are making small steps towards sustainable. We want to start our brand with this in the forefront of our mind, and with the help of the newest (and oldest) eco-friendly technologies.




There is no denying the impact that the textile industry, especially modern dyeing technologies have on our environment. It is estimated that over 10,000 different dyes and pigments and over 700,000 tonnes of synthetic dyes are annually produced worldwide.

That's a lot.

Most modern dyeing processes are toxic to the environment and extremely wasteful. Many synthetic chemicals are used in the process of dyeing and rinsing, often discharging this polluted water and harmful chemicals directly back into our ecosystem.

This untreated runoff is proven to harm natural waterways, the animals that live there and eventually us.

Today, the use of natural dyes is considered costly and time-consuming, with the entire process taking around 2-3 weeks. But we believe this is the right choice, and a necessary and positive step towards sustainable. 



The process of natural plant dyeing was developed over thousands of years of human civilisation as a method of transferring beautiful colours found in nature onto fabrics. It can be traced back to ancient India where it was common practice to collect plants, herbs and bark to create dye baths. 

For all of our Tops, Crops and whenever possible we opt for this natural dyeing process. Our beautiful, earthy colours come from using various plant materials such as Indigo Leaves, Mango Leaves, Indian Almond leaves & Indian Redwood Bark.

During the whole dyeing process, no plants or animals are killed, no harmful chemicals are used and all runoff is completely organic.

To make the colours bright and fast we use natural mordants such as myrobalan, rhubarb leaves, oils, minerals, alum and iron vat.  We don't use heavy metal mordants like copper, chrome, zinc or tin.

This dyeing technique is done completely by hand and the colour is judged by eye, this can result in slight colour variances or fading in areas where the natural mordant may not have taken to the fabric 100%. By embracing any small imperfections rather than sacrificing it for a superficially perfect product, together we are making a difference to our environment and our own wellbeing.

There is no better feeling knowing your clothes are made sustainable. You can feel and smell mother nature with every movement and solace is to be taken knowing that you are making positive choices for our planet.



Every year hundreds of thousands of marine animals – such as sea turtles, seals, dolphins and whales – are harmed by ocean plastic pollution. Abandoned plastic fishing nets are a significant part of the problem. These nets can travel long distances from their points of origin and can remain in the ocean long after they are discarded, resulting in the entrapment and death of marine mammals, sea birds and fish. The result is an increasingly critical global threat to marine life.

Not only is nylon non-biodegradable, the process of manufacturing it is also highly polluting. Both big problems.

We are super excited to begin our work with ECONYL®. They have invented a way of converting these discarded fishing nets and other waste material into a high-performance swimwear fabric, helping us to close the loop and turn a problem into a solution. 

Check out this awesome technology in our Batik Leggings.



Econyl® regenerates global nylon waste by collecting it from landfills and oceans, turning it back into a usable fabric. From old carpets to discarded fishing nets, it's a way of getting rid of plastic pollution, repurposing it and eliminating the process of creating new and potentially harmful materials.