Clothing is more than just fabric that covers our bodies. It can be an expression of who we are, how we feel, and a reflection of our values. 

Have you ever stopped to think about who made your clothes? How their lives are?

The Rana Plaza tragedy in 2013 opened many eyes to the dark side of the fashion industry, making it more important than ever to know where our clothes come from and how they are made. Over 1,100 workers, mostly women, lost their lives, and thousands more were injured. This disaster revealed the exploitation and unsafe working conditions that many garment workers face daily, especially those working for big fast fashion brands in developing countries.

At Indigo Luna, we embrace the art of slow, sustainable creation, beautifully intertwined with nature.

Our island home, Bali, guides our appreciation for the journey behind each piece, with family bonds keeping us grounded to this place. Our creations echo the time-honoured tradition of crafting intricate offerings, known as 'canang sari.' Where it's not the final offering that is most important. It's the time, presence, and energy put into the creation process.

We deeply value the artisans behind each garment. We engage and connect with them every week, creating and learning together in the same space and haring smiles. Ensuring that every individual involved in crafting an Indigo Luna piece works in safe conditions and receives wages that exceed the standard of living in their community. To us, fair wages and safe working conditions should be a non-negotiable standard for any brand you buy from.

Capturing Balinese artistry, we incorporate care, time, and dedication into each garment. When given the choice, we will always choose people, the planet and doing good over profits. Indigo Luna grew organically as a small brand, and we’re committed to maintaining our genuine essence for doing the right thing.

We're deeply grateful and proud of you. You who share our sentiments and support the path to mindful creation. You who take time to really understand the process behind what you are buying. Your guidance and love empower us to make a positive impact on many lives. 

As conscious consumers, is up to us to move the needle. By wearing our values and investing in a fashion industry that aligns with our beliefs and asking ourselves if we really need it, if we can thrift it, or if the price tag really reflects the true cost to our planet and others. Only then we can create the world we want to be part of.

Our goal is to create beautiful garments that actually do good and build a community of like minded people.

Each time you touch an Indigo Luna piece you know the considered journey it has taken, and that every step has been taken to leave the smallest footprint we can. 

Thank you for being a part of our story.

With love,

Indigo Luna xx