Content Creation

• Develop and execute monthly, cross-platform content calendars for Instagram, TikTok, Pinterest, YouTube and Substack, incorporating key dates, product launches, campaigns and brand moments.
• Concept, edit and publish platform specific content, with a strong focus on visual brand alignment, authenticity and emotion.
• Collaborate closely with the Brand, Influencer, and E-Commerce teams to ensure cohesion acrosscampaigns, launches, and seasonal storytelling.
• Adapt trends thoughtfully and creatively so they feel aligned with Indigo Luna’s values and visual identity, rather than reactive or gimmicky.

Social Strategy, Culture & Growth

• Live deeply inside social culture, consistently researching, analyzing, and tracking emerging trends, aesthetics, formats and niches.
• Develop and implement platform specific social and content strategies that utilize brand coded visuals and storytelling sensibilities to grow brand awareness, engagement, and community.
• Manage daily posting and scheduling across all social platforms with care and intention.

Paid Social Content

• Utilise brand, influencer/creator and UGC content to produce brand aligned, high-performing, channel specific paid ads across Meta, TikTok & Pinterest.
• Work with performance marketing partners to A/B test creatives, iterate formats, and identify what resonates both emotionally and commercially.
• Understand how strong organic storytelling translates into high-performing paid content.

Analytics, Insights & Creative Optimization

• Track KPIs and deliver monthly performance and insights reports with clear creative and strategic recommendations.
• Use analytics, social listening, and cultural insights to continuously refine content, balancing performance with brand feeling.
• Measure success not only through numbers, but through the elevation of Indigo Luna’s emotional, visual, and cultural presence on social.

• 2–4 years’ experience in social media, design, digital content, or creative marketing roles
• Deeply immersed in social media culture, you genuinely love scrolling, researching, analysing trends, and discovering new creators and niches
• Mid level graphic design skills including proficiency in platforms like Adobe Suite, CapCut, Canva etc for editing both still and video content.
• A natural visual storyteller with refined taste and a strong understanding of visual codes, aesthetics, mood, and emotion.
• Highly fluent in TikTok culture, trends, editing styles, sounds, storytelling formats, and creator communities
• Confident in creating content end-to-end and shaping narratives yourself.
• Comfortable being both behind and in front of the camera when needed.
• Strong understanding of how organic content supports paid social performance.
• Organized, proactive, curious, and excited to test, experiment, and evolve creatively.
• Deeply aligned with Indigo Luna’s values, tone, and visual world.

• Join a warm, thoughtful team committed to conscious creation and mindful growth.
• Work with a brand that values integrity, artistry, femininity, and emotional connection.
• Creative autonomy and space to experiment, explore, and shape our social voice.
• Flexible work environment.
• Opportunity to play a key role in defining the future of Indigo Luna’s digital presence and storytelling.

About The Brand:

• At Indigo Luna, our foundation is connection. To our community, to nature and to the self. We are a place where women feel inspired, seen, understood, and can reconnect with nature and their own right to be soft and live fully. Every decision we make is rooted in deep intention.

Our Mission:

• Indigo Luna creates conscious yoga & lifestyle clothing that honours and empowers the diverse female form. We craft timeless designs with intention and care, using natural materials and ethical production practices.

We are a values-led company. The ideal candidate will live and breathe these principles:

• Integrity: Being honest in our practices and communications. 
• Responsibility: Always prioritising people and planet over profit.  
• Empathy: Working as one team and treating all people with respect.  
• Innovation: Continuously seeking better ways of working and growing.
• Growth & Wellbeing: Investing in personal development and fostering a healthy work-life balance. 

• If you are a highly capable professional who is ready to translate your intention into meaningful work within a purpose-led organisation, we encourage you to apply. Please submit the following to careers@indigoluna.store:
• 1. Your current CV/Resume.
• 2. Your portfolio, showing Instagram and/or TikTok work samples, or other visual content examples that showcase your creative eye, visual taste, and love for social storytelling.
• 3. A Cover Letter detailing your experience and why you are the perfect fit for this role and our brand values.

Technical Development & Garment Construction

• Support the development of garments from sketch to final sample, ensuring technical accuracy and construction consistency.
• Assist in reviewing garment construction, fit, measurements, and finishing throughout the development process.
• Support fitting sessions by reviewing measurements,  taking notes, and following up on revisions with manufacturers.
• Identify and troubleshoot garment construction or fit issues during development stages.

Technical Documentation & Accuracy

• Create, update, and maintain technical packs and product specifications with accuracy and consistency.
• Ensure all development documents, fitting notes, and revision comments are complete, organised, and up to date.
• Maintain clear communication with manufacturers regarding technical comments, corrections, and updates.

Sample Development & Coordination

• Track sample development across all stages, ensuring timelines and revisions are followed closely.
• Prepare samples for fittings, meetings, and production handover.
• Support communication and coordination with local manufacturers regarding sample progress and technical adjustments.

Development Tracking & Reporting

• Document development progress meticulously, including fitting photos, revision notes, and sample history
• Maintain development trackers and ensure all information is updated accurately across all stages

• You are highly organized, technically minded, and passionate about the details that make a garment fit and function beautifully.
• Detail-Oriented: You have a strong eye for precision and consistency, especially regarding fit, measurements, and garment construction.
• Technically Minded: You have a solid understanding of garment construction, pattern making, and how different fabrics behave across categories.
• Process-Driven: You enjoy organising information, following development stages closely, and ensuring nothing falls through the cracks.
• Collaborative: You communicate clearly with both design teams and manufacturers, and enjoy working in a growing and supportive environment.
• Quality-Focused: You care deeply about product quality, fit consistency, and creating garments that are made to last.
• Sustainability-Driven: You are aligned with Indigo Luna’s slow-fashion philosophy and understand the importance of thoughtful product development.

Requirements

• Bachelor’s degree in Fashion Design, Fashion Technology, or related field
• 4 - 6 years of experience in garment technical development or product development
• Strong knowledge of garment construction, pattern making, and fitting processes
• Deep understanding of grading and measurements
• Ability to create and update technical packs independently
• Proficient in Adobe Illustrator and Adobe Photoshop
• Strong organisational skills and attention to detail
• Comfortable communicating technical comments and revisions with manufacturers

• Join a warm, thoughtful team committed to conscious creation and mindful growth.
• Work with a brand that values integrity, artistry, femininity, and emotional connection.
• Creative autonomy and space to experiment, explore, and shape our social voice.
• Flexible work environment.
• Opportunity to play a key role in defining the future of Indigo Luna’s digital presence and storytelling.

About The Brand:

• At Indigo Luna, our foundation is connection. To our community, to nature and to the self. We are a place where women feel inspired, seen, understood, and can reconnect with nature and their own right to be soft and live fully. Every decision we make is rooted in deep intention.

Our Mission:

• Indigo Luna creates conscious yoga & lifestyle clothing that honours and empowers the diverse female form. We craft timeless designs with intention and care, using natural materials and ethical production practices.

We are a values-led company. The ideal candidate will live and breathe these principles:

• Integrity: Being honest in our practices and communications. 
• Responsibility: Always prioritising people and planet over profit.  
• Empathy: Working as one team and treating all people with respect.  
• Innovation: Continuously seeking better ways of working and growing.
• Growth & Wellbeing: Investing in personal development and fostering a healthy work-life balance. 

• If you are a highly capable professional who is ready to translate your intention into meaningful work within a purpose-led organisation, we encourage you to apply. Please submit the following to careers@indigoluna.store:
• 1. Your current CV/Resume.
• 2. A Cover Letter detailing your experience and why you are the perfect fit for this role and our brand values.